In this class assignment, we were tasked with conceptualizing a hypothetical museum of our choosing.

The Museum of the Domestic Cat, to be located in New York City was envisioned to celebrate the rich history and cultural significance of domestic cats, showcasing their centuries-old relationship with humans through curated artworks and artifacts.

The branding process began with the selection of a modern, serif font that is both elegant and understated, echoing the refined and enigmatic qualities of cats. This minimalist approach to typography ensures clarity and sophistication, enhancing the visual appeal without overwhelming it.

The logo design was a critical element, crafted to incorporate a sleek cat silhouette. This design element was chosen for its simplicity and ability to instantly convey the museum's focus. The logo embodies the sleekness and grace of cats, creating a memorable and distinctive visual identity that is easily recognizable.